What do you want from your
The design of a website
is largely determined by its purpose, which can vary from
being a simple 'online business card' website to offer a minimal
low-cost web presence, to a complex website with a shopping
cart allowing customer to purchase products securely online.
In between are what are perhaps the majority of websites,
which offer the company's product or service information,
plus contact details.
A properly designed website can:-
Substantially save printing, postage and packaging
costs, by providing online brochures, manuals, and instruction
books that customers can view on their own computers,
and print if needed.
Increase your staff productivity by answering many
routine phone queries, both for sales and service enquiries,
with an FAQ (frequently asked questions) page
Increase sales prospects even when your office is closed
Most businesses expect a website to generate enough new
business to at least pay for itself, and preferably to generate
additional profit. If this is your aim, possibly the single
most important factor in the website design is whether it
gets listed near the top of web search results in search engines
- especially Google.
Aston Wilson has long experience in optimising websites
to achieve good results in Google - our own Yachtsnet website
consistently comes high in the list of results for searches
for "yachts for sale" - above many other sites.
Whilst the visual effect of a website is important to reflect
your business image, it is also vitally important that the
website is easy to read and navigate, has enough relevant
content, has a good domain name (URL) and is hosted on a fast,
That it is important that a serious business website
has its own URL or domain name and uses its own email
addresses. The domain name should be properly registered
to your own business, and not to someone else who then
'sub-lets' it to you. The exact choice of domain name
also has subtle but significant implications for the future
success of the website - and we can advise on this as
part of our service.
That it is important that the website be hosted on a
fast, reliable server. The best way of doing this is to
use one of the larger web hosting companies, and we will
advise on which 'web hosting package' is going to be appropriate
for your needs.
That setting up a website is not a once-and-for-all
operation. To be effective, a website has to be updated
regularly. We offer the client the options of user training
to self-manage sites, or having Aston Wilson carry out
the ongoing site updating and maintenance as and when
Aston Wilson can also offer a professional
service to create images for your website, as well as
creating the graphic designs needed for your web pages.
Our graphic designs are used both for websites and for
print purposes - if we create a website for you and the task
includes developing a new logo or house style, we can also
provide you with matching styled graphics for letterheads,
business cards, product brochures, etc.
Aston Wilson web design is part of Yachtsnet
© Yachtsnet Ltd. 2000/2011